Serafin Real Estate, founded by local real estate broker, Joe Serafin, has employed the power of a niche market approach and grown to become a household name in the region. After little more than just one year in operation, Serafin Real Estate has closed over $40,000,000 in real estate transactions as of August 2020, a majority being investment childcare properties acquired by local investors looking for stable, long term income, and large and small childcare operators needing buildings to expand their current business. The new firm has encompassed approximately 95% of the sales activity in the childcare industry in Loudoun County, VA and has just under $15,000,000 of properties due to close in the 3rd Quarter of 2020.
Although the company was recently established, Serafin has been involved in real estate since 2004 when he began helping his family with their local real estate development business in Fairfax, VA. Forwarding through the years since, Serafin has created a solid foundation through his representation of many developers, private equity firms, and individual investors and has successfully closed over $500M of transactions since his start in the industry.
Serafin recently gave a presentation at an annual conference for commercial brokers and affiliates in which he provided insight on how small businesses can use pinpoint marketing techniques to identify and target niche markets to compete with the more well-known businesses in the area. “Small businesses entering into a market or already operating in one will find trying to be a mainstream provider improbable – it is not a task that is profitable to undertake and has the opportunity to bankrupt your business if not treaded carefully. Having a niche keeps your brand in the customers minds when they need a specific service.”, stated Serafin. “That’s not to say that the firm doesn’t have other areas in which we do business, however, the niche keeps us profitable and allows us to branch out when appropriate.”
Serafin Real Estate is a full-service commercial property sales company, specializing exclusively in the sale of investment and owner-user properties in Loudoun County, Western Fairfax County, and North Prince William County.